Does it say what you want it to? Does it attract new viewers? Does it make them want to become patients? If you answered no to any of these questions, let’s see what we can do to change that. The answers we provide here will center both on the technical and content driven aspects of web design to make your orthodontic practice stand out from the crowd!
These are some of the questions you should be asking yourself from a technical perspective:
Q: Is your web presence up-to-date?
A: If you haven’t updated your website within the last 3-5 years, the answer is no. Being up-to-date is what allows search engines to “find” you, rate your content, and rank you high in the search results. Your goal is to be on the first page of any search. It doesn’t matter how good you are if your potential patients can’t find you in an online search. You only get one opportunity to make a good first impression.
Q: Does your site have a responsive design?
A: A responsive design is one that allows your site to perform optimally no matter what device it is being viewed on. Our Docs With Apps site was designed with this feature. You can view it on any device/screen size and it will be optimized for the best viewing experience. There is nothing worse than going to view a website on your phone that only shows a part of the page you are looking for.
Q: Does your site have a patient portal?
A: A patient portal allows your patients to easily manage their orthodontic treatment, appointment, and financial information in a HIPAA compliant environment directly from your website. Your physical office may be closed, but your online office is open for business 24/7. Patient convenience is your number one priority.
Q: Is your site compliant with the updated Web Content Accessibility Guidelines 2.0?
A: WCAG 2.0 provides information on how to make web content more accessible to people with disabilities. It focuses on four areas of concentration: 1) Perception, 2) Operation, 3) Understanding, and 4) Compatibility. The need to address this issue was raised in “Court: Business violated Americans with Disabilities Act with inaccessible website” in the June 23, 2017 edition of the ADA News.
These are some of the questions you should be asking yourself from a content perspective:
Q: Is your site welcoming?
A: Prospective patients decide whether or not they will like you and your team before they have even met you. Your site is your representative online. Make sure it is a good one and that it sets the tone for what each person can expect when they seek treatment at your office.
Q: Do you have your own customized compliance app to help patients personally with their elastic wear?
A: That is our raison d’etre here at Docs With Apps! If you are looking for a way to stand out from your competition, look no further. A customized compliance app tells your patients that you put them first, by having an app designed to help them with elastic compliance.
Q: Now that you have the app, do you have a video on your website announcing this fantastic innovation?
While these lists are certainly not exhaustive, any changes made to your site that fall in line with these recommendations will certainly boost your online presence by being technologically at the top of your game, while at the same time, offering content that will blow your competition out of the water.